At Hopkinton Jewelers we are committed to creating a comfortable shopping experience for our clients by providing them with personalized service in a
relaxed and friendly environment.
Treasures from places near and far...
We need to beef up the advetorial here Karen!
is located at
1 Claflin Commons
(76 Main Street)
Downtown Hopkinton, Massachussetts.
Scoot around back to the red door and come on in. We'd love to get to know you.
We did Have Lovelinks Beads and bracelets!
Swing on by the shop for a personal
Your Questions Here
type over this text with your questions
What are some other content items we can put on the homepage?
Your homepage should have more little boxes and blurbs to lead users into other pages. This should be easier to accomplish once the other pages are developed.
We really need to get a list together of names, websites, and login credentials for the providers who supply you with:
Fine Jewelry Collections
This is where the rubber meets the road and where we stand to make the biggest impact in our marketing, so lets do a complete job and build a system that supports us in managing these details. IT STARTS WITH A SUPPLIERS LIST! WHICH WE CAN MANAGE USING THIS NEW SYSTEM.
For marketing purposes we will be further defining the master categories above into sub categories such as by type (ie. ring, bracelet, necklace, bead, charm, etc), by material (ie. silver, gold, glass) by gem (ruby, diamond, sapphire), and by demographic (ie. Mens, Womens, Childrens) and by campaign (new items, featured items, specials)
Where does "We Buy Gold" fit into all this? from my perspective this isn't very useful as a marketing tool. It is in direct conflict with your master product identity which is "classy". "We buy gold" aligns you with the pawn shop industry. If you would like to somehow market this service away from the HJ brand I would encourage it. Another website could be started under a different brand for that service alone. Otherwise it should probably be included under "Services".
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